Nintendo
Keep Fun Alive
Nintendo’s mission is to bring smiles to everyone who plays their games.
Bullies are getting in the way of that. So Nintendo is going to do what any responsible gaming company would… They’ll kill them.
All graphics and lettering, aside from the Nintendo logo (‘Nintendo’ text with oval outline) and the background image of the ‘RIP Mario’ screen, are original work.
Brand Stunt: Walkthrough
When Nintendo detects bullying through a player's mic and/or messaging, they are killed in-game. Frustrated and confused, they would click to follow through to Nintendo Online's Mission Status portal.
The player lands on the Mission Status page to see why they've been killed in-game and blocked from play. A new mission appears, flashing and highlighted in red.
When the player clicks on the Mission Details, a pop-up appears informing them of their unacceptable bullying behavior. In order to get back in the game, the player must sign the Fun Pledge and follow the additional steps.
Of course, it can be easy to say you're going to keep fun alive if no one is there to call your bluff. In order to prove your integrity, three other people must also vouch for you in the Twitter replies.
At the end of the Keep Fun Alive period, Nintendo will post to reveal that the brand act served an even greater purpose than was originally assumed. Matching dollar-for-pledge, Nintendo will have donated to Stomp Out Bullying.
Credits
Gabriella Manuli, Christian (“CT”) Rivera, Hannah Kakish