lacroix hard seltzer concept | brand book

the idea for this brand concept was to bring lacroix towards the hard seltzer market, which was becoming increasingly saturated at the time of this project. the target audience was assumed to be young adults in their 20s. here, i designed new labels as well as a carrier for four 12-ounce bottles. the overall goal with this project was to create something fun and bright, with a cleaner feel than what most hard seltzer brands promote (i.e., bud light). this pdf includes process, product layouts, clinical photos, and creative/ad photos.