lipton boutique teas | brand book

lipton has strayed far from its more upscale roots. therefore, the goal of this project was to bring lipton back into the marketing forefront by creating a line of boutique teas. within, botanical illustration was combined with with pull ribbons and gold exteriors. all illustrations were done by hand using procreate after paper drafting. the logo is also hand-drawn. the process book shown here includes inspiration, typography, product layouts, clinical photography, and creative/ad photos.