LaCroix Hard Seltzer
Concept + Package Design
At the peak of the hard seltzer boom, brands such as White Claw and Truly were at the forefront. However, one brand in particular was missing out on a massive opportunity – LaCroix. An iconic brand in the sparkling water category, a concept was developed to break into the alcoholic beverages sector to allow LaCroix stand out from the rest.
Brand Book
Clinical photo: After designing the carrier wrap, the box was built.
Matte labels designed, printed, and cut to fit on slim bottles; giving the product a more polished finish than traditional canned seltzers.
Credits
Gabriella Manuli